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Rationale

  • The design of the logo is based on stability. It has striking colors (in gold) representing positive strength and wealth.
  • The use of Chinese character in bold symbolizes the nature of Sin Chew Daily as a Chinese media.
  • The design of the trophy has a Chinese character "企“, showing the name of our award "星洲企業楷模獎"。It has four pillars supporting from the base, to represent different aspects vital in business management - innovation, transformation, sustainability and leadership.




  • Without people and humanity, a business will cease to survive.